Sometimes it seems like our devices can actually read our minds instead of just hear us and send us targeted ads. The other day I was thinking about how much it would cost to advertise on a billboard and if it would even be worth it, as I drove from New Jersey on the Walt Whitman bridge back to Philly. There are tons of billboards as you drive across and I’ll be honest, they do catch my eye. They’re creative and attention grabbing. Not to mention, absolutely massive in size. Shortly after this thought crossed my mind, I got an email from my daily HubSpot with their weekly blogs. Low and behold, there was an article there all about billboard advertising. The web strikes again to read my thoughts and slightly terrify me.
Friday Favorite 8/12/22
This week’s favorite should resonate with any working professional in today’s society. The print ad for the new Adsum + Timex MK1 watch takes a jab at the Apple watch stating, “Know the time without seeing you have 1,249 unanswered emails.” In the world of digital everything, this ad is spot on in the emphasis of digital detox. The sleek and simple watch design looks as though it could be a smart watch at first glance. We love this campaign and it definitely resonated with us. We hope you like it just as much as we do!
