This week we turn to a print ad campaign that is nostalgic in its own way. This ad was illustrated by Aspire Doors, UK and showcases the first products of certain brands, such as Nintendo. It was shared on Media Samosa’s Instagram feed. It was surprising to see what many firsts that every day household name brands created first. Sony’s was a rice cooker created in Japan in 1946. Nokia created toilet paper in Finland in 1865. Take a quick look to see how these iconic brands began.
Friday Fun Fave 6/24/22
This week’s favorite is titles Liquid Billboard by Adidas. This amazing advertisement aims to make women feel more comfortable with their inclusive swimwear collection. “32% of women globally say they don’t feel comfortable swimming in public,” according to the ad. We recently wrote a blog that talked about audience engagement. This is the perfect example of that! Women of all shapes and sizes jumped in for a few laps instead of the typical models that we see on these types of ads. Their swims were visible to all and streamed live online. How cool is this interactive advertising!?!? Not to mention that it promotes body positivity on so many levels.
Friday Fave 6/17/22
Father’s Day is a few days away, so what better ad to spotlight this week than one that promotes celebrating dad’s day everywhere! Our Friday favorite this week is for Oreo titled, “Milk’s Favorite Cookie!”
Efficient Marketing Campaign Planning & Management
Marketing campaigns by definition are an organized, strategized effort that promotes a specific company or brand goal. This could be done for a number of reasons. It could be to promote a new product/service, increase brand awareness, gather feedback, get new leads, increase revenue, boost engagement or promote an upcoming event. Whatever the reason, it is important that the campaign be planned and managed properly. Here are some steps to help your brand efficiently plan for their next marketing campaign.
Friday Favorite 5/27/22
This week’s Friday favorite ad is not so fun. However, in lieu of the events in Texas this past week we felt compelled to share of our thoughts. This week’s ad is the March for our Lives PSA Addresses Uvalde Tragedy. The ad talks about the meaninglessness of “thoughts and prayers.” The March for our Lives Foundation laid out body bags on the National Mall to make a statement that literally nothing has changed over the years as these acts of gun violence continue to happen. The sad part is that this ad was created back in March and has just resurfaced due to the tragic events that occurred again this week. “In the 62 days since these body bags were laid in front of the Capital, 1 person was shot dead and 4 critically wounded in Laguna Woods, CA. 11 people were shot dead in Buffalo, N.Y. 21 people were shot dead ion Uvalde, TX. Including 19 children.” (Adage). It’s time for some real change in this country with respect to gun laws and it’s time that our senators begin taking this seriously. The video ends with a plea that these senators vote on background checks to purchase a gun. The proposed Enhanced Background Checks Act of 2021 has been sitting on their desks since it conception. Others in this country are also pushing for the ban of assault weapons. We implore you to watch this video on CNN from Senator Chris Murphy of Connecticut if you already haven’t. These mass shootings only happen in this country. Something is wrong. Something has to be done! We have to start taking real steps towards fixing this issue. Our teachers and children should not be afraid for their lives at school! Now is the time for change! This influential ad was created by McCann-New York.
