We’ve become so accustomed to email marketing that we sometimes forget that the postal service is still running. Direct mail marketing can be just as effective as email if done correctly. Actually, studies show that it can be more effective and you will probably have less competition. It can help improve brand awareness and memorability, boost engagement and inspire people to act. The ROI is also trackable. Who doesn’t like to see how their marketing efforts are doing? So, how does one go about direct mail marketing? Here are a few tips to get your brand started.