We’ve become so accustomed to email marketing that we sometimes forget that the postal service is still running. Direct mail marketing can be just as effective as email if done correctly. Actually, studies show that it can be more effective and you will probably have less competition. It can help improve brand awareness and memorability, boost engagement and inspire people to act. The ROI is also trackable. Who doesn’t like to see how their marketing efforts are doing? So, how does one go about direct mail marketing? Here are a few tips to get your brand started.
1. Know you market: define your target market based on your product/service
2. Generate a mailing list: you need mailing addresses to send your mail to
3. Decide on design: do you want to do a postcard? Whatever you decide to do it has to be unique. Make them remember who you are and pay attention to details. Make sure to add a call to action, such as QR codes.
4. Personalize: include personal details, such as their name.
Mail marketing can work for B2B or B2C and don’t forget that it may take a little longer to see results. They don’t call it snail mail for no reason. That being said, adding a QR code or including good offers will help speed up the process. Make sure to follow up and target repeat customers.
