statistics

Statistics & Their Importance for Business Leaders

Statistics. Everyone reading this probably just had a nightmarish flashback of being in their college stats course. It’s a difficult subject. But why is statistical research important in business in the real world? Well, it’s because it enables brands to analyze past performances, predict future trends and utilize critical thinking with data-driven decision making.

UGC Stats

We’ve all heard it a million times now. People trust people more than paid actors. It’s for this reason and many others that user generated content is now at the forefront of digital advertising. The purpose of this blog is to shine some light on some statistics about user generated content, otherwise known as sourced content.