We’ve all heard it a million times now. People trust people more than paid actors. It’s for this reason and many others that user generated content is now at the forefront of digital advertising. The purpose of this blog is to shine some light on some statistics about user generated content, otherwise known as sourced content.
· 79% of people are strongly influenced by UGC when making purchase decisions (Rachna & Khajuria 2017).
· 71% of people have positive attitudes toward UGC in digital advertisements (Rachna & Khajuria 2017).
· 73% of people believe that the presence of “real people” is the most important component of sourced content (Olapic Survey).
· Consumers are 3x more likely to say content created by a consumer is authentic compared to content created by a brand (Stackla).
· Roughly 70% of advertisers believe that sourced content is more cost effective than traditional advertising (Catch & Release Survey).
· 90% of consumers say that UGC influences their decision to make a purchase (Cision PR Newswire).
· Demographically, Gen Z YouTube viewers prefer UGC to professional videos more than older generations (YouTube 2020).
· Ads that feature UGC garnered 73% more positive comments on social networks than traditional ads (IAB Study).
· UGC generates a 25% higher ad performance than traditional advertisements (AdAge).
· 85% of companies incorporate UGC in their marketing strategy (Semrush).
· Almost half of customers say that UGC is a way for them to discover new products (Forrester.com)
· UGC is 35% more memorable comparable to other media (Mediapost).
· 92% of consumers trust UGC more than traditional marketing (Marketing Insider).
This is reason enough to make sure your brand is incorporating sourced content into the advertising strategy. Of course, we will always believe it is one of the best ways to connect with your audience but don’t just take our word for it, let us show you. Contact us today for a free brief evaluation!
