When I say Nike, you think… we’re pretty sure the image that came to mind was the iconic Nike swoosh. This is a prime example of brand salience. It sounds similar to brand awareness but they are different. Brand awareness focuses on measuring overall visibility during the entire customer journey. Salience is a measure of awareness during the actual purchasing decision. The Nike swoosh might come to top of mind when you want a new pair of kicks. So, how do brands increase their salience?
Tips for Increasing Brand Awareness
90% of organizations say that their goal is to increase brand awareness, according to Hootsuite. But why is brand awareness important? I think that’s obvious really. It helps your audience know who you are. They can recall your brand off hand and the more people that can do that, the more revenue you will receive. If your brand is at the top of their mind, they are more likely to buy from you than another. Ok, so it’s definitely important but now how do you go about achieving it? There are many ways but we will start with a quick guide of the ways that we feel are top priority to help get you there.
