Every year we watch as department store decor changes looks as summer fades to fall. Then, fall turns winter that eventually circles back to summer. Every season or holiday comes with its very own promotions. This is an opportune time to connect more with audiences through emotional marketing strategies. It can also help reach new audiences. You can appeal to seasonal excitement as it gives people an excuse to spend their money. One way to start developing a seasonal marketing strategy is to work backwards. Mark the big holidays and seasonal changes on your work calendar in order to not miss them. Once this is done you can start to create timelines on how long you think these marketing campaigns will take. Now you have a start date. Don’t forget to think about how much time will be needed to promote before the actual holiday or seasonal event. Second, use sourced content in your campaigns to increase your emotional connection with your audience. We cannot stress this enough! It’s important to bridging that gap between advertisers and their audiences. Emotional connections are what make UGC (user-generated content) so special. It organic. It’s heartwarming. It’s a funny fail that makes you laugh so hard you cry. We connect with this type of advertising because of its realness. Its rawness. Shoot us a message if your curious about adding it into your marketing and advertising strategies.
