We deal quite a lot with content creators on YouTube for our projects. It’s one of the things we’re most grateful for this Thanksgiving day! It’s by far one of the best places for user generated uploaded video content. It’s importance in the UGC advertising industry is quite considerable. Just in case you don’t believe us, we thought we would throw together some interesting stats that may change your mind.
1. YouTube is used by 55% of marketers (Social Media Examiner)
2. 84% of people bought from a brand after seeing it on YouTube (Optinmonster)
3. 78% of people agree that they use YouTube because it serves them with content that is personally relevant to them (YouTube)
4. 56% of marketers say that YouTube offer the biggest ROI (HubSpot Blog Research, 2022)
5. YouTube is the world’s second largest search engine after Google (Search Engine Journal)
a. Search engines drive 93% of all website traffic (SEO Statistics)
6. 50% of all social media users are on YouTube. There are 2 billion users (Omnicore Agency)
We could go on for hours on the many amazing stats of the YouTube platform. It’s hard to believe that it launched only 17 years ago by a guy named Jawed Karim. It provides content in all genres of topics. Pretty much anything you can think of is on there. If you can think of it, someone will have a channel for it. This colossal giant is worth 180 billion when writing this. Make sure your brand is harnessing the potential of this platform, whether it be for sourcing user generated content or promoting your brand via advertising. It is not to be disregarded.
