We’ve all been hearing about influencer marketing trends recently. It’s expected to grow even more in 2023. But why is this trending? What benefits does influencer marketing offer? We want to touch on why influencers are the hot new thing when it comes to marketing strategy. We’ve licensed a lot of user generated content from influencers for advertising campaigns. There’s a reason it’s successful. Let’s take a look.
1. Influencers are trusted. Gen Z really trust influencers. It’s been shown that they are more powerful than friends or family when it comes to purchase influence. This is most likely due to the fact that most influencers are considered experts in their field. That makes sense that people trust experts over those who aren’t.
2. Emotional connections. Just like with UGC, influencers connect with their audience in a more human way. They’re not actors in a produced advertisement. They’re more like a friend who has particular expertise to recommend certain products or services to the brand audience.
3. They build brand awareness. Influencers typically have a large following already. This will help your brand grow and get more eyes on what you have to offer. Influencer marketing is basically word of mouth marketing and that’s the best way to increase brand awareness.
4. They save brand money. Just like with UGC advertising, influencers will save your brand budget when it comes to marketing and advertising. Influencer marketing has high ROI but it also costs less than spending your budget solely on produced marketing. Put these two together and you’re saving mor coin with them. Big bang for your buck.
There are many levels to influencer size and how each can help your brand grow will vary depending on many factors. No matter how you shake it, any influencer of any size will offer your brand many great business benefits. On top of those listed above, you will create a lasting relationship with them just as any business partnership and will increase brand creditability. Investing in influencer marketing is worth the time and the money.
