First off, please stop sending work emails on the weekends. Not only is this bad practice but you will receive an extremely low response rate. Let’s talk about what times of the day are best to send emails for high open and response rates. There is no one size fits all for this but data shows that there are some optimal times that people will open their emails. Of course, work emails sent between 9-5 have the best open rate but it should be noted that 47% of emails are opened outside of work hours on mobile devices. However, between 8-10am seems to be the sweet spot on the best time to send an email. You should never send an email during lunch time and early afternoon between 1-2pm are great times to send. Let’s look at the best days to send an email. Studies show that sending emails on Monday is really bad. Tuesday through Thursday are the best for open rates. Some studies say that actionable emails may do better later in the week but newsletters and educational should be sent earlier in the week. In regard to response rates, the data shows something different. Response rates tend to be highest between 8pm-4am. All this data is interesting and can be used a guide to help you find when the best time for your business is to send emails. Remember, 60% of emails are opened within the first hour of sending.
