1. UGC. Consumers LOVE it! It influences their purchasing choices. UGC offers very high ROI of 40% according to HubSpot. It’s trusted more by consumers than traditional advertising.
2. Influencer Ads. We’ve written about this trend already. Working with influencers can increase your brand awareness for new audiences and build trust with the one you already have.
3. Product Teasers. This one kind of speaks for itself.
4. Challenges. #Waterbottle challenge anyone? This trend became popular with TikTok and they are ranked highly among marketers for effective social media.
5. BTS. Behind the scenes videos give people a sneak peek into the process for your brand.
These are our top 5. There are more out there that are expected to be trending this year. All of these video styles are easy to throw together. Be creative and focus on the audience instead of the product. Plan your strategy and make sure editing looks professional. We recommend utilizing Instagram and Facebook for your short form video content.
