At this point, you should know the benefits of social media marketing. There are billions of people on social media platforms. That’s billions of potential customers just waiting to be tapped into. Your brand can use data from users to target a certain customer demographic when using social media ads and track ROI directly. Here are some tips to get the best bang for your buck on social media ads.
Know your audience. Who is your target audience? This is important to know and chances are if you’re brand is on social media, you already know which channels are relevant for you. Here is a quick breakdown of who hangs out where in terms of social media channels.
Facebook tends to be more boomers as well as the age range from 25-34
YouTube is age 18-35 with emphasis on video content (that should be a no brainer).
Instagram is age 18-34 and Millennial dominant.
Twitter age 25-49 that is dominated by the educated and the wealthy.
LinkedIn is age 46-55 and predominantly for working professionals.
TikTok age 10-19 and predominantly female.
SnapChat ages 13-17, 25-34 but dominated by teens.
Know your objective. It’s important to know what your social ad objective are.
Are you looking to increase your brand awareness?
Are you trying to increase your reach?
Are you trying to tap into new audiences?
Are you looking for more engagement?
Looking to generate more leads?
Use organic posts to inform. Use current posts to see what it is that your followers like to see. Which ones got high engagement? Which one got a lot of likes?
Measure results. Use the insights from your advertisements. Who is seeing them? How is the response? Which ones did the best and look at the times they went out. This can help you make real time adjustments. This will also show which ones are not working.
Social media can be a great tool for your brand. Not only can it generate new business, it can help you understand your audience as well.
