This week we’re taking a new direction for our fun favorite pick of the week. With summer right around the corner we are all very much looking forward to sitting out in the sun enjoying time with family and friends. We just came across a new ad by Guinness beer created by Abbott Mead Vickers BBDO. The images are, “Waves crashing against a rock, people lazing on a deck chair on hot beach sand, surfboards glistening in the summer sun… that start of summer is here” (AMVBBDO). This very playful ad shows images that you would typically see in a summer setting. Guinness has then added their logo and, not only that, these particular images themselves all have a striking resemblance to a pint of beer. Genius! They hired London based landscape photographer, Catherine Hyland to take these striking photos. Let’s be real anyone who’s ever seen the Guinness ads over the years or visited the museum in Dublin understands their specific flare for creativity.
