Inflation is here and it’s having an effect on every industry today. There’s no denying it. With the current state of economic affairs, we thought an article on how to maximize marketing on a budget was beneficial. Here’s a quick bullet point list.
1. Harness the POWER OF UGC. Of course, we’re bias on this topic since this is what we do. That being said, this is one of the best ways to market on a budget. It can cut the costs of production and according to Hubspot, production takes up to 24% of the marketing budgets. Pre-production and post-production come in at the second highest costs.
2. Hire student/amateur actors. If the brand does want a produced marketing campaign, then save money by using students or amateurs who aren’t big stars yet. Most times they will be eager to gain experience and do the job for much less or possibly free.
3. Use free editing software. Mac already includes this with your device. With a PC, Windows Movie Maker can be installed. There are others available online as well.
4. It’s all about lighting & sound. Don’t waste money and time on equipment that you don’t really need. You can save money here on high end cameras. However, having good lighting and good sound are important. Good lights and good mics are a must have. BUT… you can have your cake and eat it to. There are plenty of lists that experts put there that can help your brand get the best bang for their buck.
5. Film with your smartphone. Phones have really good cameras now. Some even have cinema mode for cinematographic style shots. This can help your brand save money on equipment as well to be used in other areas of your campaign.
There are plenty of options to help save money when marketing on a budget. We hope that our quick tips helped get your journey started. Video marketing is by far the best way to reach your audience today. You cannot merely skip out on it because you think you may not have the funds for it. There are plenty of hacks to make video marketing a reality for your brand. It will take some research and planning ahead to stick to the budget that you have allocated while getting the highest quality videos simultaneously.
