Did you know that it typically takes 5-7 brand interactions before a consumer remember the brand? (Start Up Bonsai) We’ve written articles in the past on how to make your advertisements stand out from the crowd with the use of Interactive Advertising. We’ve also talked about what contributes to the effectiveness of an advertisement. Creativity will always win in advertising campaigns so why should the way that you advertise be any different? Not only should the advertisements themselves stand out, the way that you advertise should as well. Here are some creative and not so creative, but tried and tested, ideas to get you started.
1. Magazines. This type of advertising is one of the oldest. Ads began in newspapers so this is similar. This can cost your brand anywhere from $500-$20K depending on which publication it is as well as the placement within the magazine. Ads in the back are typically better so they are going to cost your brand more. Cost will also be affected by the size and colors you choose.
2. Sponsor local city maps. This one is a bit old school but tested to work. This will work especially well if your brand is located in a tourist destination.
3. Use the space creatively. Put an ad on the celling of a building. On the floor or the staircase. Use the space creatively to draw attention to the campaign.
4. Swag. Everyone loves free stuff and it helps your brand advertise. Think pens, tee shirts, reusable water bottles, stickers, bottle openers, etc. Keep costs low by ordering early, buying in bulk, shopping around for the best deals and also negotiate pricing.
5. Vehicle wraps. We’ve all seen the bus side ads. It’s dynamic since the vehicle is always in motion. Many people will see the ad but make sure that it legible to read in motion. This type of advertising is also a bit costly ranging anywhere from $3K-5K. That being said, this type of ad generates 2.5x’s more attention than static billboards according to Sign Post. You can easily find companies in your area that specialize in vehicle wraps with a simple Google search.
6. Banner Ads. Banner ads are a great way to get your brand to the eyes of those that potentially are interested in what you have to offer. These are placed on specific websites that have similar interest to your business through publishers. This can help grow your audience big time. They should be animated to get the viewers’ attention immediately. Costs of this type of advertising varies. Some do 50cents per 1,000 impressions. Meaning that it will be displayed 1,000 times. Some charge one-time fees for a specified span of time.
These are some fun ways to mix up the ways that your brand is advertising. Not only should your advertisement be creatively sound, the way that you choose to advertise that campaign should be as well. We hope this helps give you some ideas to add diversity to your advertising strategies.
