Consumer trust is one of the most important aspects for the success of your business. Your brand voice is one way to secure this. Of course, UGC being the first. Wink, Wink. People respond to real people. Authentic people. This also adds to the personalization that everyone now expects in their customer experiences. So, having a unique voice that resonates with your audience is a way to create transparency but how do you do that? Think of your brand as an entity. A person. Who is this person who represents your business? What is their personality? What do they care about? Make sure that their tone is approachable and engaging that speaks your customer’s language. Here are some more tips on ways to humanize your brand’s voice.
1. Transparency. Share your story. All of it. The good. The bad. The ugly. People appreciate honesty. This will help them empathize with your brand and its journey when they see there are real people with real stories behind the scenes.
2. Gratitude. Celebrate wins and give thanks to the community that devotes their loyalty to you. Gratitude creates abundance in your business and your personal life.
3. Relationships. The foundation of any partnership, whether it be business or personal, is the prosperous, valuable relationship between two parties. Your customer is a person. With their own story. Focusing on engaging with them and connecting with them on a personal level. This will deepen the bond in an organic and genuine way.
4. Availability. Be available. There should always be a real person on social media to respond to comments, reviews, questions and messages. Don’t leave people with impersonal bounce back messages. Although, these are ok for the short-term, make sure to reach out in response to them in a timely manner.
5. Blog. Keeping a blog on the brand’s website shows that you stay current in your industry. You stay educated in your field and that gives you credibility. Not to mention, it improves your SEO. If written correctly blogs should be conversational that easily invite others to read them. Thus, showing you’re a real person on the other side of the screen and not just some AI machine.
Showing your human side through your brand voice will only increase its success. Being relatable makes stronger connections and it makes you more interesting. Mysterious is out! Relatable and transparent is in! Stand out from the crowd with your brand’s unique, humanized voice to tell its story. Your loyal audience will thank you and so will your employees.
