Social media has been growing and evolving over the past 15 years, so what’s in store for the future of content creation? We don’t have a crystal ball but we do have some ideas. This is what we predict for the future of video content.
1. Tailored content. Video content will be tailored to fit each platform. For example, Instagram is big for reels right now, where TikTok is short form video. These trends will constantly change and will have to be adapted to on each.
2. Livestream increase. This has been growing and we think it will only continue for content creation.
3. Silent video content. Look at Khaby Lame. He’s made this trend blow up. However, it won’t be totally silent. Voice over is a new and growing trend so expect to see this over the silent video.
4. Vlogs. This is just a glorified way of saying story telling. This is a great way for brands to tell their story and connect with consumers.
5. Individuals. Not everyone has to be an influencer to create great content and the more people do it, the better they get. We source many of our user generated content videos from people who would be considered the average joe. We truly believe that the future of video content creation will be for the individual users. Real people, doing real things, in their everyday lives.
6. Short form video. We all know attention spans are getting shorter and shorter. Content creation will follow suit. Short form video will take the lead.
Though, we can’t say whether or not our predictions will come true, we will be keeping up with trends as they come along. Video content has come so far and we’re excited to see where it continues to go.
