50% of people say that they are already experiencing financial hardships due to inflation (Gallup). Most brands are already cutting budgets or see it on the horizon due to the fact that their consumers are already watching their spending more frivolously. During these times, the best way to keep your audience is through brand loyalty that is fueled by trust and transparency. UGC checks all of those boxes and will be less costly than traditional advertising. 92% of consumers trust UGC more than traditional marketing and it cost 62% less than traditional marketing, according to Demand Metric Report. Brands and ad agencies listen up. This can help you during times of economic downturns that result it cut backs on advertising budgets. Harnessing the affordability of UGC campaigns can save your brand a ton of dough and time since the turnaround time is much faster than production campaigns. You can save money while increasing brand trust through adopting a UGC campaign strategy for your ads. It’s really a win, win situation so what are you waiting for?
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