UGC. User-generated content. Sourced content. Found content. What do all these terms mean? People get confused by what it is and how they are different. We thought we’d clarify a few things for you. They’re not different. All of these terms are literally synonymous with one another! They all mean the exact same thing. It’s anything on the internet. Organic, non-organic video and photos. 720,000 hours of video is uploaded to YouTube every day. That’s 500 hours per minute. It’s not shocking really. Everyone with an iPhone can record high-quality content and that number is roughly 6.6 billion people worldwide. About 83% of all humans inhabiting this wonderful planet. The only reason to call UGC “sourced” or “found” is when you come to a service, such as ours, to find it for your advertising campaigns. Hence, why some change the name of user-generated content to those terms instead. We hope this cleared up any confusion for you and hope to work together on your next campaign. Unlike our competitors, at Locomotive we personally hand pick every single of content that comes through our screens for each specified creative brief for our clients. Compounding content, steam powered forward.
