This week we turn to the fashion industry. Did you know that, “every 25 minutes, an Olympic size swimming pools worth of crude oil is used in the production of synthetic clothing?” We knew that the fashion industry was terrible for the environment but had no idea that it was this bad! The ad favorite of this week brings light to this situation by bringing that fact to life in a real-world depiction scenario. The ad was done by Woolmark, “Wear Wool, Not Fossil Fuel” ad promoting their 100% natural clothing line. It is also 100% biodegradable and renewable. At the beginning of the spot, there are people swimming in this Olympic-sized pool of fossil fuel and trying to escape the grip of its grimy substance. As they struggle, they eventually escape by pulling off the top layer covered in oil to reveal the clean outfit that lies beneath. You can really see their metaphors through the visual aesthetics of the ad. What starts off as a dark and grim beginning turns into one full of lush green spaces and light moods. The ad is expected to run in the U.S., the UK, France and Australia this month. It was created in collaboration by Park Village, Studio Birthplace and 20Something.
