Social Media Demographics 2023

Well, we’re almost two full months into 2023 and let’s be honest, the social media space changes frequently so it’s important to keep up with what’s going on and who’s getting on which channels and platforms. We did some research to see who’s hanging out where so far this year and this is what we found.

Facebook

1. 56.4% are male and 43.6% are female (Statista)

2. Gen X and Boomers favorite social platform (HubSpot Blog Research)

Instagram

1. Dominated by males ages 18-24 (Statista)

2. Women are between ages 18-34

Twitter

1. Highly dominated by men. Only 43.6% are female (Statista)

TikTok

1. 62% is Gen Z

2. 21.5% females between ages 18-24. Males are between 18-24 as well (Statista)

3. Most users are 18-19 years old, followed by 20-29 (Statista)

YouTube

1. Equally popular between Gen Z, Millennials and Gen X (HubSpot Blog Research)

2. ¼ of U.S. adults get their news from this platform (Pew Research Center)

LinkedIn

1. 43.6% of global users are female and 56.4% are male (Data Reportal)

2. 60% are between the ages of 25-34 (Data Reportal)