Advertising is creativity at its core. Those who think otherwise probably shouldn’t be in this business. Think about it, ads are a creation of creativity that extract an emotional response from the viewers. It’s that emotional response that makes UGC ads stand out from the rest. Their authenticity has the power to provoke stronger emotional connections to the content that real people made that is now being shown in the ad. We are here to argue that using UGC in your campaigns can actually increase your creative power. For example, we get the brief that you send for specific content you’re looking for. Your brand has an idea for a great commercial using UGC found content. We then start searching for the content that fits within the parameters. However, sometimes we come across a gem that may not fit into that box. We will pitch it to your team anyway because sometimes it’s worth a shot. Your team falls in love with the video and decides to take a new approach to the UGC ad. The organic content that someone created just shifted your creative process that you may not have otherwise thought of. Playing around with ideas is the heart of creativity. This is how original ideas come about. UGC is kind of way to collaborate different creative ideas through the creativity of those who created the content. This can expand the team’s creative juices with fresh ideas to come up with new ones for their campaigns. We’ve seen it happen and when it does, the campaigns are one of a kind.
