Advertising is a very creative field and if you have a passion for what you do, everything you create will embody this. It’s a very social driven field as well, especially since we specialize in user-generated content. As in any business there are specific traits that will lead to success. Here are our top 5.
1. Social media savvy: any brand should be good at social media nowadays. With advertising though it’s very important to keep up with trends, post and track your ad campaigns just to name a few reasons why this will be important to success. For us, it’s important to sourcing our content from people.
2. Creativity: Duh but we have to put it. Chances are that if you’re in advertising you’re probably already creative. The ad industry will allow you to really hone in on your creative strengths.
3. Collaboration: brainstorming will be important in creating good ads. You have to be able to work well with others. Listening actively and implementing ideas is key but also taking constructive criticisms.
4. Computer skill: two words for you… digital media. Photoshop and Illustrator are very important to know how to use. You will definitely spend a lot of time on your computer so having skill in this area will make your day to day much smoother.
5. Research skill: important for case studies, competitor, etc. If you have these skills then it makes the R&D phase streamlined
Creativity ultimately drives good advertising but there are a number of things that go into making a successful business in advertising. Our niche is UGC, so it requires a lot of research and social media skills. Traditional ad agencies require a lot of backend and include the production side of things too. No matter what part of the ad industry you’re in, one thing is for sure, it is constantly changing and evolving. Being adaptable in this industry will make your brand a huge success!
