Guy Kawasaki is a world-renowned entrepreneur who created a list of 10 slides to pitch your business idea to investors. He used to be the Chief Evangelist of Apple and currently Canva. Rob Schwartz recently did a blog on this idea, and we loved his breakdown. Guy follows the 10-20-30 rule. 10 slides, 20 minutes, and 30-point font. Here are what these 10 slides are all about.
1. Title: Who are you and what is your idea? First impressions go a long way here so it must be impactful. This is where all contact information should be and don’t be afraid to add s headline, image, or photo.
2. The problem: What is the problem that your business idea is going to solve? Clearly state the problem and how your brand plans to fix it. Bullet points are good here.
3. Value proposition: This is where you get to explain your value as a business. Why is your idea the best? What makes your brand different than all the rest?
4. Business Model: How will your business make money? Is it subscription-based, fee-based, sales, etc? This shows your business plan and should include data.
5. Underlying magic: This slide should describe your secret recipe so to speak. Less text and more diagrams here. If you have a demo or prototype this is the place for it. It will demonstrate how you will launch the product/service and how it all works from start to finish.
6. Marketing & sales: Who is the target audience and how do you plan to reach them? How will you make your business blow up and have people throwing their money at it?
7. Competitors: Who are your top competitors? You cannot overdo it here. Show your current performance, if any, compared to your competition.
8. Your team: Highlight those that are on your team and show why they are each an asset to your brand.
9. Projections & metrics: What do the financials look like over time? This is where you can show how much you have invested and what they would invest. Charts are good here to project growth. Use a 3-year bottom-to-top visual. How long will it take you to make your/their money back? How large do you think can you get? Make sure to add metrics that aren’t purely financial here, such as customer numbers and conversion rates.
10. Timeline, status, & appropriation of funds: Highlight your current business situation and the future. Timeline gives potential investors an idea of how long it will take them to reach these goals. Where are you now on this journey? Make sure to end with a bang because this is the last thing that they will remember before leaving.
So, do you have a great business idea and or just started one? Do you need to get into the right hands to grow? Follow this guideline for an effective PowerPoint presentation to make sure that your pitch is conveyed in a way that’s informative, fast, and still interesting! Good luck!
