Just one endorsement can spell an increase in sales by 4% almost immediately, according to Social Media Week. People idolize celebs and that’s no secret, so when brands use celebrities for their ads people are more interested in that product/service. These ads usually generate a lot of attention. Here are some reasons to use celebrity endorsement in your brand ads.
1. Builds credibility: People get attached to their favorite famous folks and generally, they trust them although, they don’t know them at all. This will reassure customers that your brand is quality.
2. Gain a competitive edge: These types of ads can improve brand recall. It will make your brand stand out from the others.
3. Increase brand awareness: Celebrities already have a brand of their own, so these ads gain traction fast with large names attached to them. Even the use of a small, local celeb can do the trick for a small business owner.
4. Can open up new audience avenues: People who follow a certain celeb may not follow your brand but will open you up to a new audience.
Celebrity-endorsed ads can help a brand but there are a few words of caution when considering working with someone. They could overshadow your brand and your message will be lost. An obvious con is they are extremely expensive to work with as well. Lastly, celebrity reputations can change and not in a good way. This could affect your brand reputation negatively if a scandal occurs, so you would have to consider the fact of dropping them as an endorsed celebrity. It should be pointed out that just because your brand decides to use a celeb your brand will automatically start raking in the money. It’s not always a guarantee but chances are your sales will increase as a result.
