The proof is in the pudding as they say. We recently sat down and crunched some numbers for a client and were excited to see the data on some of our projects so we wanted to share it. Not to toot our own horn, but we’re very proud of what we’ve been able to accomplish. Here are the results of a few of our favorite and most successful campaigns we’ve done in the recent year, so you can see for yourself.
UBER
The goal of this campaign was to showcase their employees living their work/life balance that’s different from other careers. They choose their hours and take time off when they want. Uber and their respective agency needed 22 videos of people showing what it was like getting ready for their current jobs in a humorous way. We were able to discover/curate 251 moments in 3 days. The agency and Uber chose 40 pieces for clearance. We were able to clear 27 selects in 17 days. This was inclusive of background checks for creators in the U.S. and Canada. Uber and the agency licensed 12 assets.
Ford Ranger
The goal of this campaign was to showcase still photos of drivers with their Ford Rangers between the truck years of 2006-2023 for a video commercial and a still flipbook. Ford and their respective agency needed 15 stills of people showing where they take their rangers and how they use them in their daily lives. We were able to dig out 167 moments in 2 days. Ford and their respective agency chose 40 pieces of content for clearance, inclusive of backups. We were able to clear 38 of those selects in 7 days.
Thrive Pet Healthcare
The goal of this campaign was to show the love that owners have for their pets by showcasing them in matching outfits, celebrating their birthdays, and even having spa days together. Thrive and their respective agency needed 20 video clips of people caring for their pets in a loving, sometimes human-like way. We were able to dig out 137 moments in 3 days. Thrive and their agency chose 22 pieces of those for clearance, inclusive of backups. We were able to clear 17 selects in 7 days. Thrive and the agency ultimately licensed 10 assets.
We hope this helps our B2B partners understand how sourcing content for every project is valuable over stock libraries. Most of these libraries don’t even have fully cleared content. About 80% to be exact. With sourced UGC you never have to worry about this or marked up licensing fees. We’re no frills and no markup. We focus on real creativity on a global scale.
