During the pandemic people were forced to inside due to the stay at home orders. This caused a major uptick in media streaming services all over the world. “With revenues of 15.2 billion in 2018 before the lockdowns it has spiked to 24.1 billion in 2020. It is predicted to hit atleast 30 billion this year alone in 2022 according to Business of Apps. Netflix is the number one leader in streaming with Prime right behind them. According to recent news Netflix lost roughly some 200K people due to price increases so they are considering offering a cheaper, ad lavished version for those that want to opt in. Hulu comes to mind when I think of this because we have the ad version of that service in our home. To be honest, we don’t even mind them and kind of look forward to seeing what fun commercials they come up with for brands because they are short and sweet. With all of these statistics in mind it seems that the streaming ad space is something that brands and agencies should be getting behind and according to Adage streaming viewers are actually becoming more receptive to ads. “It gives advertisers increased brand recognition and recall.” The time for advertising spots in the streaming world is now and it is only going to continue to grow. It’s important that brands and agencies break into this market and make it part of their continued advertising budget and campaigning.
