There are literally tons of types of marketing videos and categories within categories. In this blog we will touch on a few but wanted to preface with that. This isn’t intended to be an all-inclusive article and just merely a guideline to highlight some of the most useful types of marketing videos. Let’s start with “the spot” video. We’ve helped discover and curate hundreds of these. These are short 15-30 second commercials and are great because they can be used virtually anywhere. Between commercial breaks on streaming services, as ads on YouTube. You get the idea. These are also important because people tend to decide in under 30 seconds whether or not they will finish until the end and therefore, must be immediately engaging. User generated content ads are perfect for this type of video for your brand. Next, let’s talk about product marketing videos, which are the most common type. These focus on a brand’s product or service and explain the benefits. This is where brands can connect to market demand and tell a story that’s both conversational and professional (Chameleon). Typically, these are produced but can also be created using user generated content within them. Third, mini documentaries can be done on a brand that showcase a behind the scenes look at the company and its culture. These are generally much longer and treated more like a feature film style of video. Fourth, a behind the scenes style video bring the consumer into your process. This is where brand specialty and craftsmanship can be promoted. Lastly, educational or how-to videos are always a good way to engage consumer to the brand. All in all there are so many more types of marketing videos to engage brands and their target audiences and these are just the tip of the iceberg. Visit these websites to learn more about all the different ways to create engaging video content.
