There’s a new term out there and it’s called CGC. If you have been with us for a while, you know what UGC is. If not, it can be defined as any piece of organic content created by a user. Hence, the name is user-generated content. So then, what is CGC? It is similar to UGC except that the people creating the content are professionals and it is typically co-produced with the brand. Let’s be clear here. These are not influencers. These are creators and they add value to a brand’s particular niche. Usually, they hire the creators to create content for them but the creators themselves do not post that content on their pages. This allows for more control from the brand. The goal here is not reach and it is very cost-efficient for the brand. For example, our social media manager is a creator in her particular niche of Muay Thai kickboxing. An app brand reached out to her to create Muay Thai content for them every week for a predetermined fee. They send her a new brief each week with a due date. She follows the guidelines for creating the videos and invoices them at the end of each month. When they share the content, she has created for them, they add a collaborator tag that she can either accept or decline on social media. There will also never be a lack of content creators in today’s digital world. Being that we’re a content advertising agency we’ve worked on both styles of campaigns. Our UGC campaigns are usually organic, unproduced content from creators that may or may not have large followings. In other campaigns, we have enlisted content creators to create certain content for the brand from their specific briefs. This is a great example of creator-generated content. Do you want to learn how UGC and CGC can increase our brand’s social proof? Contact us today to find out how.
