Email marketing is one of the most effective. A stat according to Statista said that “companies make an average of $36 for every U.S. dollar they spend on email marketing.” That’s some pretty good ROI, right?! But… how do you get a quality email list? First, you have to get quality contact information. Second, you need relevant prospects who will want to buy what you are selling. Lastly, you will need to grow that quality, relevant list to BIG numbers. Here are a couple of ways to start an email list for your brand.
1. Add an Opt-In button on your website: these could be in the form of “sign up for our newsletter” or “join our community.” It could even be a contact form for inquiries. No matter which one you go with, it should be on every page of your website.
2. Collect emails in person: if you throw an event or have a brick-and-mortar store, you can collect emails with a sign-up sheet. In-person connections are still the best and produce the best results. Transition your encounters from IRL to URL.
3. Pop-up offers: these can offer some type of discounted product/service for a signup. This speaks to the gated content we wrote about last week. Offer discounts for submitting email information to receive promotional codes.
No matter which methods you choose to build your email list, it’s important that you obtain permission for their information and never buy email lists. You want quality contacts that fit within your niche. With email marketing your efforts are more precise with targeted audiences and you can personalize their experience with your brand.
