Trending [tren-din] adjective: 1. Emerging as a popular trend. 2. Widely mentioned or discussed on the internet, especially on social media websites (dictionary.com). This popular term is quite new, but we’ve all heard it by now. Being a successful brand leader in your industry means being adaptable and open to change. This is why following what’s trending is important. It helps your brand understand your customer’s needs to serve them better, and if they’re happy, you’re happy. Following trends can help your business forecast the future of your industry through the use of data analysis. Seeing current trends can help you predict future trends and you won’t even need a crystal ball. You will also be perceived as leader in your field and build credibility. A brand that is not afraid of change is one that is perceived as an authority and highly respected. Be an innovator, not a follower. If your brand keeps up with popular trends, it will help the business grow by coming up with new business and branding ideas through the consistent learning of new information. More tools for your toolbox, so to speak. This, in turn, can lead to new opportunities and conversations, where you’ll be able to take part, since you’re in the know. Don’t get caught up in awkward conversations where you don’t know what others are talking about. That’s no fun and quite embarrassing. As a brand, you can see why it’s important to stay up with current trends but how do you do it? Well, there are many ways so here are a few to get you started.
1. Network. Regularly meet with people in your field. Conferences are great or even just a coffee with an industry connection to catch up.
2. Social media. See what your customers are doing. Get an idea of what they’re thinking to understand their wants and needs.
3. Sign up for email lists & publications. This is almost always sure to have current information about what’s going on in your brand industry. The more you read, the more you know.
4. Trainings and webinars. Take advantage of these in your industry. It’s important to constantly keep learning for your business to stay relevant and successful.
5. Keep up with competitors. What are they up to? Who are they targeting and what are they selling currently? Look at their website and social media to find out.
Trending. Not just a cool catchy term that young kids use nowadays. It is actually important to businesses as you can now see why. Don’t get left behind in old-school methods that may have outgrown your brand. Following trends isn’t just about being hip with the cool kids. It’s about understanding your audience on a deeper level and growing exponentially as an industry leader.
