We’re sad that there weren’t more found content campaigns in this year’s Super bowl commercial spots. The Super Bowl is one of our proudest moments here at Locomotive! The Discover Card campaigns, “Yes & No” aired during the Super Bowl a few years back that we helped source and license content for. That being said, there was one ad this year that stood out to us as relatable and funny. This type of ad falls under the found content space that we deal in and that was, “Football Cat.” In our industry of user-generated content we often deal with viral memes or viral videos. This video went viral of a cat playing the keyboard 15 years ago and was originally published under Charlie Schmidt and now represented by our friends over at A Weird Movie. Shout out to Ben Lashes! Since then, it’s had 1.5M views and now that it has been used in the commercial, we’re certain that number has climbed. This is our favorite clip of the Super Bowl advertisements this year although we hope to be part of any future user-generated content campaigns for the Super Bowl. We’ve been seeing that most of the ads didn’t reach their audiences liked they hoped they would. Found content would change that. Let’s connect with audiences on a deeper level through found content!
