It’s no secret that we love UGC. It’s what we do and we’re passionate about it! We deal with UGC in the advertising campaign spaces mostly. However, there are some other areas of marketing that you can use this powerful tool. First, let’s talk about UGC in advertising since that’s what we specialize in. This is a great way to get consumers to trust your brand seeing real people in real-life situations that your audience can relate to. This type of UGC marketing will increase your ROI immensely. Let’s dive in to the other ways your brand can use it for marketing strategies.
The Future of Video Content Creation
"More Human Than Human" Humanizing Your Brand Voice
Consumer trust is one of the most important aspects for the success of your business. Your brand voice is one way to secure this. Of course, UGC being the first. Wink, Wink. People respond to real people. Authentic people. This also adds to the personalization that everyone now expects in their customer experiences. So, having a unique voice that resonates with your audience is a way to create transparency but how do you do that? Think of your brand as an entity. A person. Who is this person who represents your business? What is their personality? What do they care about? Make sure that their tone is approachable and engaging that speaks your customer’s language. Here are some more tips on ways to humanize your brand’s voice.
How UGC Can Help Recession Proof Your Brand
50% of people say that they are already experiencing financial hardships due to inflation (Gallup). Most brands are already cutting budgets or see it on the horizon due to the fact that their consumers are already watching their spending more frivolously.
Top Reasons to Adopt UGC Into Your Advertising Strategy
It’s no secret that we love user generated content pieces. We’ll scream it to the mountain tops and swear by its effectiveness. We’ve written articles on the cost effectiveness of UGC, building brand trust with UGC and overall UGC statistics for making our case. But…just in case you aren’t sold yet, we’ve decided to put a list together to show you just why you should incorporate it into your advertising if you haven’t already.
1. Increased customer engagement. People are more likely to share content created with UGC. Millennials share more UGC as well. There is a “28% increased engagement rate when UGC and product videos merge” (Comscore).
2. Brands are focusing on UGC. 16% of brands have an effective UGC marketing strategy already and 86% of companies understand the importance of it according to an article in Taggbox.
3. Increases return visitors. Digital Information World Brands claims that brands featuring UGC on their sites have a 20% return rate.
4. High impact. People spend more time watching UGC than produced content and it has a higher impact on the viewers.
Do you believe us now? We hope we’ve made you a believer as we fully trust what UGC has to offer in the advertising space. Contact us now for your consultation to get started!
UGC Stats
We’ve all heard it a million times now. People trust people more than paid actors. It’s for this reason and many others that user generated content is now at the forefront of digital advertising. The purpose of this blog is to shine some light on some statistics about user generated content, otherwise known as sourced content.
Consumer Empowerment Through UGC
A customer who feels empowered is a customer for life. People who feel supported by a brand to make smarter choices will then develop a stronger bond with that brand. With the continued digital space for advertising and brand promotion, the communication between customers and the brand has ultimately changed. The customer now has the power to state what they want, what they need and what they expect from brands. Businesses that listen to their customers will lead to an increase in overall customer satisfaction and retention rates. With social media, customers can now connect with their favorite brands online. This is where UGC can come into play for your brand to empower its audience. User generated content can be created by anyone, anywhere. Your brand will benefit from creating customer empowerment through the use of UGC. We’ve all seen videos on product reviews and promotional videos from a customer at some point while scrolling through the gram or YouTube. This is where customers feel empowered to be part of a brand’s journey. They are invested with them as their values align. Social media now gives customers authority on decision making for a brand. They will publicly state whether or not they like a product and you want them to like it but if not, this is where the brand can benefit from the feedback and make changes for the benefit of the consumer by way of the consumer, if that makes sense. Brands can also license this UGC content from their audience in order to further promote their brand and/or products. It’s a feedback loop where everyone wins. Most brands now understand the importance of sourced content within their advertising strategy but if yours has not, it’s time to start looking into it. Contact us today!
