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BFF’s Forever: Increasing Customer Lifetime Value

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What is customer lifetime value anyway? It’s how much net profit one customer can generate for your brand over time. it’s common sense that a brand wants to keep their customers for a long time. Customer loyalty plays an important role in revenue and word of mouth marketing. So, how do you keep your customers for the long haul? Here are some of our tips to improve your customer lifetime value.

1.     Feature your customers in your content: this will keep your audience engaged and let them know that you appreciate them!

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Competitive Positioning Strategy

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In what ways does your brand stand out from all the others? What’s the value of choosing your brand over your competitors? Competitive positioning is a marketing strategy the refers to how the brand will do just that. The goal of the competitive positioning strategy is not only to increase sales but can guide your brand with purpose. So, in what ways can your brand make itself stand out?

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Billboard Advertising

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Sometimes it seems like our devices can actually read our minds instead of just hear us and send us targeted ads. The other day I was thinking about how much it would cost to advertise on a billboard and if it would even be worth it, as I drove from New Jersey on the Walt Whitman bridge back to Philly. There are tons of billboards as you drive across and I’ll be honest, they do catch my eye. They’re creative and attention grabbing. Not to mention, absolutely massive in size. Shortly after this thought crossed my mind, I got an email from my daily HubSpot with their weekly blogs. Low and behold, there was an article there all about billboard advertising. The web strikes again to read my thoughts and slightly terrify me.

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Stress Awareness Month: Managing Stress at Work

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April is national stress awareness month. We wanted to support that through our blog this week. Stress has many negative impacts on the human body, such as headaches, high blood pressure, skin conditions, anxiety, depression, and many more. These are just a few of a long list. Chronic stress can have impactful conditions that last a lifetime. It’s very important to know how to deal with stress properly to avoid chronic conditions caused from stress in your life. There are many reasons why stress can arise at work including low pay, work that’s not engaging, excessive overloads and overall lack of support to name a few. It’s crucial to understand ways to manage this properly.

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Tips for Teamwork

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While some groups put in teams may just hit it off and have a smooth work flow, others may not. While we wish the first scenario for you, it’s important to have ways to help your company teams be successful if they are having difficulties. Research shows that having a collaborative team leads to better outcomes, the team members are more likely to take calculated risks leading to innovative ideas, and finally, increased job satisfaction with reduced work stress. Teamwork really does make the dream work!

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Marketing to Older Populations

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Did you know that older generations 50-years and above make up 51% of consumer spending? They also spend more time online than most people think. They are not much different than other groups to market to honestly, but they do have some qualities that differ and it will require some adjustments on the brands marketing strategy. Since they take up half of the consumer spending it’s important you get it right or you’re losing out on some big moola. Here are some ways to ensure that your senior marketing strategy will not be lost.

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Objectives & Goals

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What is the difference between a goal and an objective and how can the two work together? Well, let’s start by defining each one. A goal is long-term and typically a broader outcome whereas an objective is short-term and more specific. An objective can help a brand achieve a goal. They are different but can objectives can assist goals if used correctly. So, what are the main differences between goals and objectives? Well, let’s take a quick look.

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Expanding Creativity Through UGC

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Advertising is creativity at its core. Those who think otherwise probably shouldn’t be in this business. Think about it, ads are a creation of creativity that extract an emotional response from the viewers. It’s that emotional response that makes UGC ads stand out from the rest. Their authenticity has the power to provoke stronger emotional connections to the content that real people made that is now being shown in the ad. We are here to argue that using UGC in your campaigns can actually increase your creative power.

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LOV Movement Fundraiser 2023

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Today we’re taking a different take on our blog article in order to promote a good cause. The LOV Movement is a non-profit organization that focus on love, oneness, and virtue to help real people in underdeveloped communities all over the world. Last year they held their first fundraising event that helped to build a school in the Giotto slum of Kenya for the local children.

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Salience Effect: Beyond Brand Salience

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Salience is something that has been used for years in marketing techniques. The salience bias is when people tend to focus on items or information that is more noteworthy or unique than those that don’t grab attention. This makes sense if you think about it. With bottles on the shelf that all look the same, your attention will immediately go to the bottle that stands out like a sore thumb.

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Know Your Worth: Value Propositions

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We’ve all heard the saying, “Know your worth,” but how can you actually apply this in the business world? Well, one answer could be creating a solid value proposition. A value proposition summarizes why customers should choose your product or service. It will highlight the ways that you stand out from your competition and how that can benefit your customer. A great value proposition is specific, focuses on the problem(s) it solves for the customers and should be front and center on your site. Here are some of our tips to writing a good value proposition.

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Anchoring Heuristic in Marketing

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As we know by now, psychology plays a critical role in marketing and advertising. Anchoring bias or anchoring heuristic is one of these cognitive characteristics that can be applied to marketing strategies. The anchoring bias describes our human tendency to favor the first piece of information offered about something when making decisions. It is then difficult to part from this once you’ve made up your mind, despite the fact that other options may be more beneficial. Let’s look at an example to further explain how this works. Let’s say that you just went shopping and the first car was a set price.

Granfluencers: Breaking Down Barriers of Age

Look out Gen Z there’s a new influencer on the rise and they’re some experienced competition. It’s your grandparents! We know you’re probably shocked to hear this but as social shifts happen people want to see more authentic content that less edited. Your grandma has an up ya’ here because she probably doesn’t even know how to do those things.

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Earth Month 2023

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The theme of this year’s Earth month is “Invest in Our Planet.” This directive is targeting everyone from individuals at home to business at the workplace. We’re going to focus on the latter for the purpose of this article. We want to participate in Earth month this year through raising awareness of ways to be greener in business practices. Here is a short list of some tips to help get you get started.

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AI & Copyright Laws

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Artificial intelligence is the hottest topic right now. There are so many questions surrounding the technology that can create art, text, and even advertisement scripts based on certain actors’ personas. One thing that not a lot of people have talked about are the issues surrounding AI creations and copyright laws. Since it’s such a new territory these waters haven’t really been explored yet but there is some buzz starting to circulate around it. Think about this, AI is trained to search massive data pools that surround the parameters it’s given to create something.

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Advertising Audio & Sonic Branding

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Did you know that it only takes 0.146 seconds for a human to hear and interpret a sound?!? (Business News Daily) When we think of advertising, the first thing that comes to mind is visual, but the sounds in an ad can make or break it. Certain sounds can connect with your audience on an emotional level. Something further, sonic branding is a sound that is associated with your brand. Think of the Netflix sound when it launches. All of you reading this can hear it in your mind right now huh? We can too. Another way to use sound is in a retail environment and is probably the most common. Let’s dive into each a little deeper.

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Marketing Attribution

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Let’s be real, no one likes wasting their money! Well, maybe those who have it to waste. But most of us will do anything to save a buck in our personal and business lives. Marketing attribution is a technique that does just that in the business world. Marketing attribution evaluates areas of brand marketing strategies during the consumers path to purchase to see what leads to a purchase and what doesn’t. This allows for the brand to allocate more resources to those strategies that lead to revenue and back off on those that don’t. Thus, saving the company more money and ultimately, bring more in. The benefits are pretty obvious in order to optimize resources and budgets.

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Programmatic SEO

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We all know that high SEO is important for your brand but what is programmatic SEO? Even if you’ve never heard of it, it is quite common practice in the digital space. Instead of spilling a definition at you, let’s look at an example of programmatic SEO and work our way backwards. Imagine you do a web search on best restaurants in (city) and when the results come back with a TripAdvisor page in at least the top 3. The reason for this is that they have a page for almost everything travel related anywhere in the world. They have to create thousands of landing pages in order to increase their SEO ranking. This is programmatic SEO in a nutshell. It is building a database of thousands of pages that are connected to a template in order to rank higher in Google’s search query. They all use similar, long-structure keywords. Brands can use this to write the content and publish for them instead of having to it all manually. So, how do you implement programmatic SEO? Here is a quick tips list to get you started.

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Autism Awareness Month

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April is autism awareness month and we recently saw a wonderfully done ad stating that girls are 3x’s less likely to be diagnosed with autism. Autism is a spectrum disorder and is a condition related to brain development that impacts how a person perceives and socializes with others. Although there is no cure for this, early diagnosis and treatment can make a huge difference in the lives of those that have it. It’s important to understanding the early signs that can change a child’s life.

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Brand Salience

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When I say Nike, you think… we’re pretty sure the image that came to mind was the iconic Nike swoosh. This is a prime example of brand salience. It sounds similar to brand awareness but they are different. Brand awareness focuses on measuring overall visibility during the entire customer journey. Salience is a measure of awareness during the actual purchasing decision.  The Nike swoosh might come to top of mind when you want a new pair of kicks. So, how do brands increase their salience?

Continuing the fall fling with some tasty fall surf. Keep creating! #advertising #locomotivecontent
Very thankful to our men and women who protect and serve, and have served in our military! Happy Veterans Day!